Posts

Showing posts from March, 2020

Local Marketing: how to do local business

Think Global, Act Local How does Marketing on the territory change? Today, speaking "local" for a company means not only being found, but also knowing how to differentiate, propose a unique offer and retain customer loyalty. What is Local Marketing Local Marketing is a branch of Marketing that is becoming increasingly important and valuable for local businesses, professionals, small or medium-sized businesses, franchises. A Local Marketing strategy leads a local business to success. How do you create a Local Marketing strategy? Local + Marketing means creating a strategy to make your offer unique and to retain the customers who are close to you. The intertwining of offline and online , in local marketing, is a synergy of tools and techniques to intercept users and turn them into customers. How to develop your Local Business: There are several factors and tools that decree the success of a local business strategy: Local SEO Services ...

Trend Video Marketing 2020

Action! The Video Marketing is one of the trends of 2020. Marketing Digital Video as the main content of Visual Content Marketing strategies. Videos are often more effective than textual content. The impact of a video is equivalent to about 1.8 million words (source: Forrester Research Company). The advantages of Video Marketing for your company Video Marketing allows you to: Get in touch with existing and potential customers Generate a strong emotional impact Convert users into loyal customers Generate the most ROI (return on investment) Increase conversions and sales (better SEO positioning) Increase loyalty towards your brand Increase brand awareness Promote brands, products, services, communicate the company vision, inform and create a relationship with consumers Making advertising (video campaigns) and become viral Spreading real testimonials, reviews etc. Explain how a product / service works (tutorial) Improve your SEO positionin...

Local SEO, what it is, how it is used and how important it is

The most relevant business locations are located on the first page of the search results, i.e. the search engine results pages (SERP). Users will also be provided with a list of local locations based on their proximity, with directions on the map. Today, to be found online and noticed, you must be the tallest tree in the forest. If you don't already have a website or online presence, you should seriously consider providing information about your business online.  About 46% of searches are for local information. 18% of local smartphone searches lead to a purchase within 24 hours. However, just having a website or social media account doesn't mean you will finally get those customers who are channeling your competitors. What Is Local SEO? Local search engine optimization   (SEO) can be used by companies of any size, regardless of the number of positions you may have, to rank relevant search terms such as Google that attract your customers on search engines like ...

Team Building: Why Do It And Its Benefits

Communication skills and predisposition for collaboration are fundamental in interpersonal relationships - all the more so for the success of those that develop within a company. Knowing how to work together is a fundamental requirement for any sector and size of the company. But it is not an innate ability, or at least not for everyone. The delicate work balances between colleagues are often compromised by factors such as stress, inexperience, lack of motivation, or an excess of zeal from the desire to show off and so on. What Is The Building Team Precisely within the company, the process of building and solidifying relationships within a work group is known as "team building". An indispensable process also to bring out a series of other decisive dynamics for a fluid and profitable performance of the work: leadership, delegation, empathy, listening and aptitude enhancement. Team Building can be used in any area: In a business context to motivate and in...