Trend Video Marketing 2020

Action!

The Video Marketing is one of the trends of 2020. Marketing Digital
Video as the main content of Visual Content Marketing strategies.
Videos are often more effective than textual content.
The impact of a video is equivalent to about 1.8 million words (source: Forrester Research Company).

The advantages of Video Marketing for your company
Video Marketing allows you to:

  • Get in touch with existing and potential customers
  • Generate a strong emotional impact
  • Convert users into loyal customers
  • Generate the most ROI (return on investment)
  • Increase conversions and sales (better SEO positioning)
  • Increase loyalty towards your brand
  • Increase brand awareness
  • Promote brands, products, services, communicate the company vision, inform and create a relationship with consumers
  • Making advertising (video campaigns) and become viral
  • Spreading real testimonials, reviews etc.
  • Explain how a product / service works (tutorial)
  • Video and Mobile go hand in hand
  • Users today connect more and more from Smartphone , which is the most used device, the same goes for videos: 90% of users watch videos on their mobile devices (Source: Studio Wyzowl) .
  • The platform par excellence is YouTube : the consumption of video content on mobile phones increases every year by 100%.

The most popular video marketing trends of 2020

Voice-Over Video
A new type of communication and connection between video and audience through the use of a human voiceover that presents the content of the video.

Perfect for guides , technical manuals , for learning and for an excellent User Experience.

Personalized message

Create videos that meet specific needs.

Today content is only successful if it offers consumers what they want, when and how they want. According to Smart Insights , 72% of users only interact with personalized messages.

Videos in Google AdWords Campaigns

More and more videos in Google Ads 2020 ads , especially on the Display network and on YouTube.
YouTube follows Google and is the second most used search engine by users.

Generation Z
Especially if your target is generation z, your communication will have to be increasingly focused on video marketing. The very young indeed move on video-based platforms such as TikTok .

Virtual reality - 360 degree video to make a difference
360 degree video, 3D models integrated into the Ecommerce to touch the products as if they were in front of us, to show them in an innovative and persuasive way.
98% of consumers show more interest in 360-degree videos than traditional ones.

Live videos
Among the best Marketing strategies there are live videos to be published on Social channels (Facebook and Instagram feeds) to generate interactions, comments, shares.

Short videos
Quick videos, to be consumed quickly.
Short videos with immediate and persuasive content to achieve engagement and involvement.

In conclusion…

Start building a solid Video Marketing strategy, combine creativity, resources and innovation.
Soon, all the numbers of Video Marketing and the types of videos to be developed.

Stay Tuned!

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