Website and SEO structure: how to design and optimize trees
Website and SEO structure : there is a close correlation between the structure of a website and the positioning on search engines, but to understand the connection it is necessary to take a step back and talk about the spiders of the search engines and in particular to that of Google, the Googlebot. Google spiders: how Googlebots work (also called Crawlers or Spiders or Robots The key objective of an SEO strategy is to be able to "communicate" the site with the search engines: the more clearly they read our site, the more clear we make the information that our site intends to convey, and the more we will have the possibility to climb the search engines. Specifically, SEO must pave the way for search engine spiders, in order to make the scan faster and therefore more profitable. Spiders are automatic scanning software arranged by search engines that have the task of periodically analyzing the network and the pages of the sites. The spider analyzes and scans an...