Local Marketing: how to do local business

Think Global, Act Local

How does Marketing on the territory change?

Today, speaking "local" for a company means not only being found, but also knowing how to differentiate, propose a unique offer and retain customer loyalty.

What is Local Marketing

Local Marketing is a branch of Marketing that is becoming increasingly important and valuable for local businesses, professionals, small or medium-sized businesses, franchises. A Local Marketing strategy leads a local business to success.

How do you create a Local Marketing strategy?

Local + Marketing means creating a strategy to make your offer unique and to retain the customers who are close to you.

The intertwining of offline and online , in local marketing, is a synergy of tools and techniques to intercept users and turn them into customers.

How to develop your Local Business:
There are several factors and tools that decree the success of a local business strategy:


Your site must be found when doing a local search.
These are all the search engine optimization activities to bring up your business for a specific Local Search.


Google My Business and Google Maps

Google My Business is the profile of your business on Google, but it is much more than a data sheet for your company.

Attract customers with your business profile on the Google search network and Google Maps.

AdWords and Adwords Express

Google paid ads are an excellent tool for immediate visibility and for geo-localizing advertising content. Google AdWords Express is meant for local business owners.

Facebook Advertising

Sponsored posts on Zuckerberg Social to get directly to the people who are in your area in a very precise way , monitor and measure the results.


Social Media Marketing

It is essential to be present on Social channels to provide info, valuable content, to create interaction with users , to create a community.

Reputation Management

Required to monitor your online reputation (reviews, ratings etc.).
A good online reputation is related to greater visibility on search engines.

Display AdVertisign and Remarketing

Advertising forms that allow users who have already had contact with the company to display their ad .

Video Marketing

Action! You cannot only foresee textual content, a content marketing strategy must also have a section dedicated to videos.

Storytelling

Tell us about your products, the advantages that your offer offers, do it with live online videos on social media , directly and transparently.

Local events

Perfect for creating partnerships , networking , making your business known, increasing brand awareness, expanding your user base.

Interact and stimulate

The key word of local marketing is loyalty .
Propose offers, promotions, prizes, persuade and conquer customers close to you.

For a local company, the right use of technologies , Digital Marketing and Local Marketing , are increasingly a differentiating factor.
They allow you to be present among the online searches of your potential customers , among the products they would like to buy and among the services they would like to try.

And you, have you already adopted some of the local marketing tools?


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