Is it necessary to implement a local SEO strategy?

 

The current trend is towards local commerce and services. Local searches make it possible to meet the immediate and geolocalised needs of Internet users. Optimizing the local SEO of your business is essential if you want to develop your online visibility in your geographic area.

With Web Digital Media Group, discover the importance of setting up a local SEO strategy!

Local SEO: what is it?

The local SEO is a variation of Natural Optimization (SEO). This is a set of techniques that allow you to be referenced on local queries . Indeed, 88% of mobile users perform a local search. Local SEO allows:

·         To increase your visibility online to consumers in your area, 97% of internet users search for local services and 95% of them never go past the first page of search results.

·         Increase traffic to your site by targeting consumers in your specific geographic service areas .

·         To generate more qualified leads.

Steps to Successful Local SEO

Creating a Google My Business listing

The first step to starting a local SEO strategy is to create a Google My Business listing . This is a free tool that improves the results of geolocated searches . For this, you must give Google all the contact information and details of your company: name, contact details, website, photos / videos ...

Having a Google My Business listing will allow you to appear in Google Maps, more easily collect reviews, and share news about your business.

Be present in local directories

It is essential to be present in local directories, especially if your company operates in a local area of ​​action.

There are many local SEO sites that are available to help you optimize your positioning in localized searches. These are directories that are known to all, which will allow you to benefit from their notoriety.

Have the opinions of Internet users

The opinions of Internet users have a considerable impact on the ranking of local results. Indeed, Google pays great attention to everything related to the rating of companies. The more positive your comments, the more your local SEO will be boosted. For this, it is important to encourage your customers (by email, phone or in person) to give their opinions on your Google My Business page or on platforms such as Booking or TripAdvisor.

Have a site adapted for mobile

The localized searches are massively made from mobile devices. For this, having a website with a responsive or "mobile friendly" design is now essential. A website adapted to different types of browsing formats, allows mobile users to have a pleasant experience and to be better ranked in search results.

Web Digital Media Group, an SEO agency, local SEO pro

Need a helping hand to boost your activity / business in your region, call our web marketing team specializing in local SEO.

We have well-designed offers for SMEs and local businesses. Contact us !

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