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Showing posts from February, 2020

SEO on Amazon: ranking factors and 8 optimization tools

To successfully sell on Amazon it is essential to know how the algorithm that regulates the positioning of articles on A9 , the internal search engine, works. As with Google, there are precautions that allow sellers to better position their articles on search results, although Amazon has never revealed how its algorithm works. SEO on Amazon: optimize to sell more. To successfully sell on Amazon it is essential to know how the algorithm that regulates the positioning of articles on A9 , the internal search engine, works. As with Google, there are precautions that allow sellers to better position their articles on search results, although Amazon has never revealed how its algorithm works. This is why the SEO strategies for Amazon (optimization for the Amazon search engine) that we are about to illustrate have nothing official, but arise from the experience and studies of some professionals in the sector, including Giovanni Cappellotto, Ecommerce & Retail consultant an...

How to create quality backlinks

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Strategies for creating quality backlinks Website owners want to improve the ranking of their site by reaching SERP and to do so they need backlinks . But how can you create quality backlinks ? Before finding out what the strategies for receiving backlinks are, let's see what backlinks are and why they are important. What are backlinks? The term backlink is used to identify a link that leads from one website to another website . These backlinks allow Google to determine the relevance of a website. In fact, if this link takes the user to a valuable page, it means that it is reliable and quality. Incoming links can improve the ranking of a website. The technique for obtaining links is known as " Link Building ". Be careful though, you don't have to receive many backlinks (of very low, low or medium quality) but of high or very high quality. Strategies for creating quality inbound links Are you wondering how you can receive quality inbound links?...

Website and SEO structure: how to design and optimize trees

Website and SEO structure : there is a close correlation between the structure of a website and the positioning on search engines, but to understand the connection it is necessary to take a step back and talk about the spiders of the search engines and in particular to that of Google, the Googlebot. Google spiders: how Googlebots work (also called Crawlers or Spiders or Robots The key objective of an SEO strategy is to be able to "communicate" the site with the search engines: the more clearly they read our site, the more clear we make the information that our site intends to convey, and the more we will have the possibility to climb the search engines. Specifically, SEO must pave the way for search engine spiders, in order to make the scan faster and therefore more profitable. Spiders are automatic scanning software arranged by search engines that have the task of periodically analyzing the network and the pages of the sites. The spider analyzes and scans an...

SEO strategy: 8 activities to do using Google Search Console

A winning SEO strategy is one that not only implements every precaution so that the indexing of the contents of a site is possible, but one that from time to time provides for a general site audit. The Google Search Console is certainly the most useful tool to understand if a site is healthy or needs further work to improve its SEO strategy . This free tool from Google allows us to perform all the necessary operations to optimize the positioning of sites on search engines. In particular: ·          Check the status of the indexing of a site ·          Analyze if Google reads our site well ·          Check for site crawl errors ·          Analyze if visitors come through the keywords that interest us ·          Check incoming links and anchor text ·   ...